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Marketing Management Philip Kotler

Marketing Management

Liste Fiyatı : 149,00
İndirimli Fiyat : 119,20
Kazancınız : 29,80
Havale/EFT ile : 113,24
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Temin süresi 10-21 gündür.
Marketing Management
Marketing Management
Pearson Yabancı Dil Akademik Kitaplar
119.20

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

New! Updated coverage on the impact of the global recession, ''green marketing'', and new technologies.

New! Global cases reflect the latest trends in marketing theory around the world with examples from the Middle East, Europe, Asia, and Australia.

New! mymarketinglab gives you the opportunity to test yourself on key concepts and skills, use the personalized study plan, and eText.

Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date concent and examples which reflect the latest changes in marketing theory and practice



  • Açıklama
    • This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

      New! Updated coverage on the impact of the global recession, ''green marketing'', and new technologies.

      New! Global cases reflect the latest trends in marketing theory around the world with examples from the Middle East, Europe, Asia, and Australia.

      New! mymarketinglab gives you the opportunity to test yourself on key concepts and skills, use the personalized study plan, and eText.

      Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date concent and examples which reflect the latest changes in marketing theory and practice



      Stok Kodu
      :
      9781292092621
      Boyut
      :
      12.50x27.50
      Sayfa Sayısı
      :
      832
      Baskı
      :
      15
      Basım Tarihi
      :
      2015-04
      Kapak Türü
      :
      Ciltsiz
      Kağıt Türü
      :
      1. Hamur
      Dili
      :
      İngilizce
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